"Let's tell your story." Catherine uses her business experience and operational marketing expertise to help clients transform ideas into winning products, marketing and advertising programs.

Catherine identifies market opportunities, and packages ideas into messages and creative programs that some say "sizzle." Her operational marketing and launch experience are well-suited to creating product launches and customer acquisition programs that are actionable and memorable. Her strong brand direction makes for crisp messaging and product positioning for advertising, strategic executive presentations, public relation campaigns, and communication pieces.

Catherine has spent nearly 25 years providing marketing expertise to consumer brands. She has led the naming development, brand, and message work for companies and products like ZING, Mirra, Paperport, Markit Promotions, Digit 11. Her background includes executive marketing assignments and management for large consumer brand tech companies like Paramount , Microsoft WebTV, Visioneer, Intuit, Palm and Apple. On the non-tech front, her consumer expertise in retail, direct marketing and web design and marketing play a key role in brand and business strategy and advertising creative for companies like Nothing to Wear, Aroma*Souls, WordLock, Arbor& Bloom, Dry Creek Olive. She is an expert at leading and managing creative teams and agencies.

Catherine received her MBA and BS degrees at the University of Santa Clara. Catherine has also been an adjunct professor teaching undergraduate Product & Brand Marketing and Marketing Communications.

A Few Career Moments:

• A member of the original marketing team to define and launch Desktop Publishing for Apple Computer in the mid-80's. Later promoted to direct all marketing efforts for Desktop Publishing, Presentation and New Media segments.

• Re-branded and relaunched Visioneer's Paperport product as a retail product. Led to a 20X increase in monthly sales during the first quarter of 1995.

• Worked with original start-up team to define the original WebTV service for first launch; later returned to lead team in marketing both WebTV and groundwork for UltimateTV.

• Self-published and sold over a line of parenting journals and organizers to address the needs of the "home busy-ness" market.www.timetoo.com