"Let's tell your story." Catherine mixes her consumer, media and channel development experience with her operational marketing and communication expertise to help clients transform ideas into winning products, new markets, and results-driven marketing and advertising programs.

"Let's engage your audience." Catherine works as both a project lead for strategic marketing initiatives and on long-term marketing executive assignments to lead, produce and direct product, market and content/media opportunities. Her brand marketing, direct advertising, ecommerce and online launch experience are well-suited to developing business-building programs that are actionable and memorable. Her experience in new media, content business development and brand direction make for crisp messaging and product positioning for advertising, online media, merchandising, public relation campaigns, and communication programs. She has grown and led a broad array of teams, partners and creative agencies.

"Let's produce some results."Catherine brings experienced marketing leadership and know-how to consumer brands, media, products and services. Her background includes executive marketing assignments and operational management roles for large consumer tech brand and media companies like Paramount, Microsoft WebTV, Visioneer, Intuit, Palm and Apple. On the non-tech front, her consumer expertise in retail, direct marketing and online marketing play a key role in driving product marketing and customer acquisition for startup companies, like TastingRoom.com where she recently led the product marketing, ecommerce, and marketing for their initial market entry.

Catherine received her MBA and BS degrees at the University of Santa Clara. Catherine has also taught university courses as adjunct professor for undergraduate Product & Brand Marketing and Marketing Communications.

More Spark :

• Strategic marketing and business advisor for a number of entreprenuers and startup ventures ranging from consumer tech to food/wine.
• Writer and social commentator for BuzzMatter.com an online digital age dictionary for new business lexicon and fun. (Of course, there's an experimental twitter feed too for more 'social notworking' buzz) www.buzzmatter.com
• Founder and creator of TimeToo® and Baby Tracker® and runs an e-store that publishes and distributes her line of lifestyle calendars, journals and time-saving templates to address the needs of the "home busy-ness" and family schedule market (And a great excuse to design the products she needs to keep track of her busy world) www.timetoo.com