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"Let's tell your story."
Catherine uses her business experience and operational marketing
expertise to help clients transform ideas into winning products,
marketing and advertising programs.
Catherine identifies market opportunities, and packages
ideas into messages and creative programs that some say "sizzle."
Her operational marketing and launch experience are well-suited
to creating product launches and customer acquisition programs
that are actionable and memorable. Her strong brand direction
makes for crisp messaging and product positioning for advertising,
strategic executive presentations, public relation campaigns,
and communication pieces.
Catherine has spent nearly 25 years providing marketing expertise
to consumer brands. She has led the naming development, brand,
and message work for companies and products like ZING, Mirra,
Paperport, Markit Promotions, Digit 11. Her background includes
executive marketing assignments and management for large consumer
brand tech companies like Paramount , Microsoft WebTV, Visioneer,
Intuit, Palm and Apple. On the non-tech front, her consumer
expertise in retail, direct marketing and web design and marketing
play a key role in brand and business strategy and advertising
creative for companies like Nothing to Wear, Aroma*Souls,
WordLock, Arbor& Bloom, Dry Creek Olive. She is an expert
at leading and managing creative teams and agencies.
Catherine received her MBA and BS degrees at the University
of Santa Clara. Catherine has also been an adjunct professor
teaching undergraduate Product & Brand Marketing and Marketing
Communications.
A Few Career Moments:
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A member of the original marketing team to define and
launch Desktop Publishing for Apple Computer in the mid-80's.
Later promoted to direct all marketing efforts for Desktop
Publishing, Presentation and New Media segments.
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Re-branded and relaunched Visioneer's Paperport product
as a retail product. Led to a 20X increase in monthly
sales during the first quarter of 1995.
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Worked with original start-up team to define the original
WebTV service for first launch; later returned to lead
team in marketing both WebTV and groundwork for UltimateTV.
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Self-published and sold over a line of parenting journals
and organizers to address the needs of the "home busy-ness"
market.www.timetoo.com
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