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"Let's tell your story."Catherine mixes her consumer, media and channel development experience with her operational marketing and communication
expertise to help clients transform ideas into winning products,
new markets, and results-driven marketing and advertising programs.
"Let's engage your audience." Catherine works as both a project lead for strategic marketing initiatives and on long-term marketing executive assignments to lead, produce and direct product, market and content/media opportunities.
Her brand marketing, direct advertising, ecommerce and online launch experience are well-suited
to developing business-building programs
that are actionable and memorable. Her experience in new media, content business development and brand direction
make for crisp messaging and product positioning for advertising, online media, merchandising, public relation campaigns,
and communication programs. She has grown and led a broad array of teams, partners and creative agencies.
"Let's produce some results."Catherine brings experienced marketing leadership and know-how
to consumer brands, media, products and services. Her background includes
executive marketing assignments and operational management roles for large consumer tech
brand and media companies like Paramount, Microsoft WebTV, Visioneer,
Intuit, Palm and Apple. On the non-tech front, her consumer
expertise in retail, direct marketing and online marketing
play a key role in driving product marketing and customer acquisition for startup companies, like TastingRoom.com where she recently led the product marketing, ecommerce, and marketing for their initial market entry.
Catherine received her MBA and BS degrees at the University
of Santa Clara. Catherine has also taught university courses as adjunct professor
for undergraduate Product & Brand Marketing and Marketing
Communications.
More Spark :
- Strategic marketing and business advisor for a number of entreprenuers and startup ventures ranging from consumer tech to food/wine.
- Wrtier and social commentator for BuzzMatter.com an online digital age dictionary for new business lexicon and fun. (Of course, there's an experimental twitter feed too for more 'social notworking' buzz) www.buzzmatter.com
- Founder and creator of TimeToo® and Baby Tracker® and runs an estore that publishes and distributes her line of calendars, journals
and products to address the needs of the "home busy-ness"
market (And a great excuse to design products that she needs to keep track of her busy world) www.timetoo.com
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